IBM

Service Design

As part of the inaugural Journey Systems squad, my team and I were charged with understanding how systems and services across our business unit internally it impacted external services and customers.

Strategy

Conduct User Research to understand the journey > Workshop with the greater journey team to explore and test journey hypothesis > Begin to develop artifacts to help other teams expand on the systems and journeys created.

Workshop - IBM.jpg

Workshop

Co-facilitated a workshop to help understand how users access and utilize services and systems within the business unit.

 
Blueprint - IBM.jpg

Service Design Mapping

Worked with the team to develop the principles of the Journey system concept model to be tested and used by teams across the business unit.

The Result

Worked with the Journey Systems team and results of the workshop to develop the principles of journey mapping and service design using IBM’s Design Thinking loop as a jumping-off point while using our findings to add our point of view.

Dani-Kennedy-Service-Design.jpg
Previous
Previous

DESIGN SYSTEMS

Next
Next

PRODUCT & LIFESTYLE PHOTOGRAPHY