PANTONE
Product and Lifestyle Photography
Digital design lead for Pantone's new product and lifestyle photography. Led the story and direction of overall visual language for Pantone's product and lifestyle photography.
An extensive and scalable catalog of images was created. Each shot was styled and produced in a way that allows for production to add and change products as needed.
Design Strategy
Storyboard > Art Direction > Styling Assist
The Result
This catalog is still used and continues to be added to and expanded upon without the need for an in-studio reshoot.
