PANTONE

Fashion Color Report

Led the redesign for one of Pantone’s biggest campaigns, Fashion Color Report.

 

Design Strategy

Wire-framing & Content Mapping > Use of Color Chips as New UI > Deeper Narrative through Process display > Final Design

Dani-Kennedy-Website-Design-Lead-Pantone-Fashion-Color-Report-Design-Process.jpg

The Result

Pantone gave its Fashion Color Report a makeover by adding more color intelligence and cross-reference of colors within the season's palette. User's also got a look into the ideation process with the addition of Designer's Workspaces.

Dani-Kennedy-Fashion-Color-Report-Results.jpg
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