SCOTT KAY JEWELRY
Scott Kay E-Commerce Website
Creative Director to a team of in-house designers and a team of freelance designers; Project Manager; Liaison between the third party development team and Scott Kay's Executive Team.
Design Strategy
E-Commerce User Experience > Launch Strategy
Homepage Launch Strategy:
Scott Kay is a multi-dimensional brand and its homepage needed to reflect both sides of its brand. Its creator, Scott Kay was famous for his ability to create the beauty of romance within his bridal collections. He was also legendary for the darker, more mysterious fashion creations.
Homepage:
Featuring both bridal and fashion jewelry, users are empowered to select their journey.
Single product page:
Users are able to make various selections within their purchasing journey.
Category Page
Users can view several pieces of jewelry at once. They can also filter to narrow down their choices or isolate a particular piece of jewelry and click through to the single product page.
The Result
A rich and alluring website full of mystique that captures the romance of relationships and the details of the people within that relationship.
