SCOTT KAY NATIONAL CAMAIGN
Creative director for the 2012 Scott Kay National Bridal Campaign.
This campaign takes the proposal and changes the focus. Instead of the story focusing on the moment after the proposal, why not take a step back and look at the moment before. What is that man thinking about? What will he say and how will he propose? Will he get the answer he wants?
It’s not always about the big reveal that make a moment important. Sometimes revealing those raw and vulnerable moments before the reveal that has the largest impact.