Senior UX/Design Lead, Total Customer Experience​​​​​​​
February 2017 to Present
UX and Design lead on an agile team working on initiatives that closes the gap between customers’ expectations and the experiences IBM now delivers to them.
Gather user requirements, plan solutions, and use design thinking methodologies to define the experiential vision for primarily digital experiences. This includes creating and directing wireframes, site maps, written concepts, and process flows
Present the nature of the experiences, to product owners, internal project teams, clients, client leadership, and developers
Conduct, design, and/or advise on user testing and use findings to inform additional iterations of the user experience.
Digital Creative Manager
June 2013 to February 2017
Digital design lead for the web services team and contributor to the success 
of’s 10% year over year growth in e-comm sales as well as its 
40% year over year growth in e-mail engagement.

Digital design lead for's most current redesign (launched Spring 2017)
Responsible for creating optimal user experiences as the digital design lead for and its 7 Global sites.

Served as the digital design lead for Pantone’s brand projects. This includes Color of the Year, 
the Fashion Color Report, annual product launches and holiday initiatives.

Responsible for the redesign of The Fashion Color Report. 

Created the design and direction for The Pantone Color Institute™ on

Visual Design Instructor
May 2015 to Present
Educating up and coming creatives through best practice design principals and applications. Curriculum includes lessons in composition, color theory, typography, art direction as well as foundations in industry standard design tools such as Adobe Photoshop and Illustrator.

Responsible for writing online Visual Design pre-work course for General Assembly's User Experience Immersive program. This course allows User Experience students to learn the foundations that are vital to design.

Responsible for writing curriculum for a pilot Visual Design 101 primer course. This course allows prospective students to see if Visual Design is right for them.

Principal & Creative Director
March 2002 to Present
Notable Clients Include: Condé Nast, Bobbi Brown Cosmetics, Lacoste,, 
Central Synagogue, and National Institute for the Psychotherapies

Lima Bean Creative and Interactive is a full service print and web design studio working with a wide range of companies from start-ups to Fortune 500 companies, within markets that include architectural, cosmetic, educational, financial, lifestyle, jewelry, music, publications, restaurants, 
real estate and technology and beyond.

Design, develop and manage websites, including both e-commerce and content-driven sites.

Oversee and manage key elements and details of every project from inception to completion. 

Manage programmers and other key production personnel during the 
production phase of web design projects.

Work with clients to develop initial strategic integrated marketing and social media launch campaigns while creating the framework for annual marketing calendars that fit their brand and business needs.

Construct and oversee project budgets and schedules to ensure that all Lima Bean projects are performed on time and on budget.

Creative Director
November 2012 to May 2013
Notable Clients Include: Bed Bath and Beyond (Grade My Space), 
Malo Health and Wellness Clinic, and Sky Blue FC

Led and managed the creative team and all creative processes, including the ideation, 
presentation and execution of client branding and marketing communications campaigns.

Led the creative team and external development team to design and develop web and mobile 
sites for clients, ranging from established retail entities to emerging medical facilities.

Mentored and educated design team by introducing new techniques such as responsive design 
as a tool to use when developing and implementing client solutions.

Contributed to the strategic and creative development of the company’s marketing 
and branding efforts for new business development.

Creative Director
January 2012 to November 2012
Led Scott Kay design team in the design and development of an integrated lifestyle campaign 
for the company’s bridal and fashion divisions. Campaign encompasses advertising, point 
of purchase collateral, its first ever e-commerce web site and trade show installations 
for the Couture International Jewelry Show installation, which gained positive
 industry and social media press.

Served as project manager for all aspects of campaign. Lead teams consisting of designers, merchandising mangers and developers.

Managed creative staff of art director, senior designer, photographer and team of freelance designers, as well as a third party development team. Also managed creative department’s relationships with merchandising and marketing teams.

Educated merchandising staff on creating merchandising/marketing calendars and campaigns needed to support marketing efforts for e-commerce web site.

Senior Designer
October 1999 to March 2002
Supported brand manager with design solutions for Esteé Lauder, 
Bobbi Brown, Mac, Origins, and Stila.

Participated in designing content areas for in conjunction with the editorial staff 
for Esteé Lauder’s former multi brand site as well as its various brand web sites 
within Esteé Lauder’s online division while collaborating with a team of designers and programmers 
to set processes, standards and style guidelines.

September 1997 to October 1999
Created concept, design, and mark-up of web sites for Cambridge Technology Partners. 
Designed and managed print and web projects from creative inception to finished product 
as well as managing budgets for each project.


Agile Tools & Methodologies
Experience working in both Kanbon and SCRUM agile methodologies. 
Experience working with Trello boards.
UX & Design Tools
Adobe Creative Suite, Sketch, InVision, Axure 

HTML Editors/Content Management
Dreamweaver, Joomla, TextWrangler, Wordpress

Analytics and Consumer Experience
Google Analytics, HotJar, Crazy Egg,
ForeSee Consumer Experience Analytics

Professional Business Applications
Microsoft Office Suite of Applications

Professional Working Knowledge
CSS, Flash, HTML and JavaScript

Photographic Skills
Experience both as an art director and photographer


Continuing Education
The Design gym
Design Thinking Bootcamp
Facilitation Bootcamp

The School of Visual Arts, Continuing Education
Introduction to Architecture/Information Design
Interaction Design and Strategy Workshop

Undergraduate Work 
The College of New Jersey
September 1993 - May 1997
Bachelor of Fine Arts Degree

The School of Visual Arts
September 1992 - May 1993

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