CREATIVE DIRECTION & DESIGN
Vice President of Creative
August 2017 to Present
Notable Clients: Spotify, Dell Boomi, Nickey Kehoe
Lead the creative team alongside the founders of Manual Labor in projects and processes that support internal operations and clients projects alike:
Lead and direct the creative and Ux teams in the development of successful end to end web experiences
Facilitate client workshops through all stages of the project lifecycle with a focus on Design Thinking and Agile practices
Built a practice where Manual Labor teams design and develop design systems for client and internal projects
Articulate a strong point of view and ability to help nurture creative ideas to client’s internal and external users
Proactive in steering best practices on client projects and internal teams by being sharing best practices
Coach teams with an eye toward agile approaches in Kanban and Scrum
Work with the internal Manual Labor team to develop internal practices and processes across operational and design disciplines
Contribute toward department growth of the Manual Labor team
Senior User Experience/Design Lead
February 2017 to August 2018
User Experience and Design lead on a team using design thinking, user research, user experience, and service design to close the gap between customer expectations and the experiences delivered.
DIGITAL CREATIVE MANAGER
June 2013 to February 2017
Led digital design direction for the web services team and contributor to the success of Pantone.com and its 7 global sites. Contributed to Pantone’s 10% year-over-year growth in e-commerce sales as well as its 40% growth in email engagement.
Responsible for design direction for Pantone’s 2017 website redesign. User-centered, research-based improvements included needs-focused site architecture and navigation, informed product descriptions, and photography that supported customer needs.
Created the online design direction for The Pantone Color Institute™, Color of the Year, Fashion Color Report, Minion Yellow, annual product launches and holiday initiatives.
SCOTT KAY, LLC
January 2012 to November 2012
Responsible for leading the strategy, design, and development of an integrated lifestyle campaign for the company’s bridal and fashion divisions.
Developed campaigns that encompassed advertising, all point-of-purchase collateral, e-commerce website, billboards and other signage, and trade show installations.
Managed creative staff including an art director, senior designer, photographer, and a team of freelance designers, as well as a third-party development team.
Negotiated creative department’s relationships with merchandising and marketing teams to ensure brand strategy and overall brand standards.
LIMA BEAN CREATIVE & INTERACTIVE
Principal & Creative Director
March 2002 to Present
Notable Clients Include: Condé Nast, Bobbi Brown Cosmetics, Lacoste, Styletrek.com,
Central Synagogue, and National Institute for the Psychotherapies
Expertise provided: E-commerce and content-driven design and development, print design, packaging, digital marketing, brand books, social media, photography, experiential design
Oversaw and managed essential elements and details of projects from inception to completion. Responsibilities include leading developers and other production personnel during all phases of design projects and experiences.
Developed initial strategic integrated marketing and social media launch campaigns while creating the framework for annual marketing calendars that fit brand and business needs.
ESTEE LAUDER COMPANIES, LLC
October 1999 to March 2002
Design lead to support brand manager with solutions for Bobbi Brown, Esteé Lauder, MAC, Origins, and Stila.
Participated in designing e-commerce and content areas for Esteé Lauder’s former multi-brand site Gloss.com. Worked alongside content and editorial staff to provide design support for Esteé Lauder’s stand-alone brand websites. Collaborated with a team of designers and programmers to set brand processes, standards, and guidelines.
TEACHING AND FACILITATION
Visual Design Instructor
May 2015 to Present
Educating up and coming creatives through best practice design principals and applications. Curriculum includes lessons in composition, color theory, typography, art direction as well as foundations in industry standard design tools such as Adobe Photoshop and Illustrator.
Responsible for writing online Visual Design pre-work course for General Assembly's User Experience Immersive program. This course allows User Experience students to learn the foundations that are vital to design.
Responsible for writing curriculum for a pilot Visual Design 101 primer course. This course allows prospective students to see if Visual Design is right for them.
Design Thinking Co-Creator and Facilitator
August 2017 to Present
Facilitate working sessions with teams to develop an understanding of the user-need through design thinking practices and techniques. Employ design thinking methods to help
organizations reframe goals that put users first to provide long-term, results-driven solutions.
TOOLS & APPLICATIONS
Agile Tools & Methodologies
Experience working in both Kanbon and SCRUM agile methodologies.
Experience working with Trello boards.
UX & Design Tools
Adobe Creative Suite, Sketch, InVision, Axure
HTML Editors/Content Management
Dreamweaver, Joomla, TextWrangler, Wordpress
Analytics and Consumer Experience
Google Analytics, HotJar, Crazy Egg,
ForeSee Consumer Experience Analytics
Professional Business Applications
Microsoft Office Suite of Applications
Experience both as an art director and photographer
The College of New Jersey
The Design gym
Design Thinking Bootcamp
The School of Visual Arts, Continuing Education
Introduction to Architecture/Information Design
Interaction Design and Strategy Workshop