Digital design lead for Pantone's new product and lifestyle photography. Led the story and direction of overall visual language for Pantone's product and lifestyle photography  
Design Strategy
Storyboard > Art Direction > Styling Assist
The Result
An extensive and scalable catalog of images was created. Each shot was styled and produce in a way that allows for production to add and change products as needed. 

This catalog is still used and continues to be added to and expanded upon without the need for an in-studio reshoot. 
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