SCOTT KAY NATIONAL CAMAIGN

Creative director for the 2012 Scott Kay National Bridal Campaign.
This campaign takes the proposal and changes the focus. Instead of the story focusing on the moment after the proposal, why not take a step back and look  at the moment before. What is that man thinking about? What will he say and how will he ask her? What will she say?
It’s not always about the big reveal that make a moment important. Sometimes revealing those raw and vulnerable moments before the reveal that has the largest impact.  
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